On Instagram, brands’ most-used emoji in captions is the camera

Emojis are inescapable, especially on Instagram where the tiny icons are included in 35 percent of all brand captions. That’s according to social analytics firm Simply Measured, which released its exhaustive yearly report about Instagram. The research, tracked the Instagram activity of 2,500 posts from 90 brands from Interbrand’s recent “Best 100” list, finds that the platform ...Read the full article