Oracle’s Responsys Adds Machine Learning-Driven Personalization Via BoomTrain Integration

Personalized notification platform Boomtrain announced today a new integration with Oracle’s Marketing Cloud that could make marketers’ lives a bit easier. The integration provides a predictive personalization platform for email marketing through the Oracle Cloud’s B2C Responsys component, which enables marketers to conduct campaigns via emails, website ads, text messages or social media ads.Read the full article