TrueView For Shopping: Making YouTube The Next Big Shopping Destination

Shopping campaigns, or Product Listing Ads (PLAs), as they were once known, have proved revolutionary for AdWords e-commerce. They combine a visually engaging experience on the search results page with the ability to instantly compare prices across retailers. In fact, these ads have been such a success that Google has continued to invest in them, and as a result, we’ve seen ...Read the full article