4 Neglected Metrics to Help Improve Your Customer Retention

We're always talking about how to get more customers, but what about holding on to the customers you already have? According to Fred Reichheld, author of the Loyalty Effect, a 5% increase in customer retention can lead to a 25% to 100% increase in profits for your company (whether it be through upsells, repurchases, or even referrals.Read the full article