4 Questions Marketers Must Answer To Extend Holiday Sales Success

With just a few weeks of holiday shopping left, brands have already seen massive sales both on- and offline. According to the National Retail Federation, sales are expected to rise nearly four percent from last year’s totals. The growth isn’t startling, but it’s a significant uptick for a number of businesses. And it’s not just about Black Friday and Cyber Monday, either.Read the full article