Brian Solis Reveals Why You’re Thinking About the Customer Journey All Wrong

by Joe Lazauskas
People have been trying to kill the funnel for years, but in 2015, it seemed like everyone in the marketing world finally declared it dead. The new emperor? Long live the customer journey. While most would agree that customers no longer go through a linear process to purchase a product—if they ever did—it seems like a lot of marketers are just trading in their funnel diagrams ...Read the full article