Cost-per-View Bidding Option Available for Facebook Video Ads

by David Cohen
All advertisers on Facebook now have the option of bidding on video ads on a cost-per-view basis, based on 10-second views. The social network began testing the new bidding option in June, and its global availability was announced in a Facebook Marketing Partners post. Facebook said in the Facebook Marketing Partners post that it still recommends reach and frequency buying ...Read the full article