Email Deliverability Requires New Solutions To Old Problems In 2016

by Tom Sather
No matter how perfectly designed your email is, if doesn’t land in the inbox, your customers won’t engage with it. This unfortunate truth was the fate of one out of every five promotional emails sent last year, as global deliverability declined to 79 percent. While the problem of reaching the inbox is old, the good news is that marketers have many new ways to keep their emai ...Read the full article