How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts [Podcast]

Fully 9 in 10 people are more likely to trust brands that support social causes, but your passion for the project has to be genuine. Enter the One World Play Project, a B-Corp that partners with brands, NGOs, and others to provide durable soccer balls to children in disadvantaged communities, transforming societies through play.Read the full article