Six Steps To AdWords Conversion Tracking Bliss

by Matt Lawson
To those of you who are still using Converted clicks as your primary success metric in AdWords: It’s time to change. The era of the “Conversions” column is upon us. In the last few months, the “Conversions” column has gotten better and better. By following a handful of straightforward but oh-so-important steps, you can ensure that you’re using that column to the fullest of its abilities.Read the full article