Uh-oh: One-third of Internet users say they’re ‘very likely’ to install an ad-blockers

One-third of Internet users are “very or somewhat likely” to install an ad blocker to their browsers within the next three months — a stat that is sure to send a shiver down the spines of publishers. That’s according to a survey released today from the online publishing trade group Digital Content Next encompassing members that include Refinery29, Vox Media and Tribune Publishing.Read the full article