UK Marketers Need to Get Back to Basics [New Research]

by Joe Pulizzi
When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. Eighty-eight percent say they will produce more content in 2016 than they did in 2015. They are using more tactics in general (13 this year, compared to 12 last year), and usage o ...Read the full article