Walgreens sees ROI on marketing beyond financial returns

by Shareen Pathak
ROI is the biggest headache for brands, judging by conversations happening at the Digiday Brand Summit this week in Deer Valley, Utah. But Adam Kmiec, who leads mobile, social, content and performance marketing at Walgreens, says the big mistake is most brands are approaching the R in ROI in the wrong way.Read the full article

Straight talk with Walgreens l Digiday

ADAM KMIEC sr director, mobile, social & content marketing Walgreens VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/