But did it sell Pop-Tarts? How Kellogg’s decided if its Pandora campaign was worth it

Remember Pop-Tarts? When Kellogg’s wanted to market this long-running brand to 13- to 17-year-olds, it partnered with Pandora. The move made perfect sense given the music streaming platform’s access to 250 million registered users and more than 81 million active users. Central to the campaign was the teen-targeted 2014 Crazy Good Summer Concert, an event inspired by the toaste ...Read the full article