Confessions of a publisher sales exec: ‘It’s all smoke and mirrors’

Ad blocking, fraud and viewability are all hot topics in media today, but they may be masking bigger underlying threats. For the latest installment of Digiday’s Confessions series, in which we trade honesty for anonymity, we spoke to a digital director with 15 years experience in media and ad tech sales about what the real problems are. Excerpts lightly edited.Read the full article