Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts

by Ginny Marvin
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct response advertisers to spearhead revenue growth. Twitter’s initial ad products — promoted tweets, promoted accounts and later, Amplify for video – primarily addressed upper funnel efforts.Read the full article