Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking

by Ginny Marvin
If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might the next best thing. Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have a way to measure conversions and optimize their campaigns. There are thousands of advertisers in this position.Read the full article