How ‘Serial’ got the Internet excited about its second season release

“Serial” unexpectedly dropped its second season this morning. Unlike last year’s, which focused on the 1999 murder of Hae Min Lee and quickly entered the American zeitgeist, the producers took a Beyoncé approach. Besides planting stories with The New York Times and the New Yorker, the “Serial” team likely realized that fans’ pent-up excitement for a new season was enough to ge ...Read the full article