How to set a PPC budget – 101

“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketin ...Read the full article