How to Stop Worrying and Love Content Inventories and Audits

Content inventories. Content audits. The terms alone can strike fear into the heart of any marketer. Many of us aren’t sure what these inventories and audits look like or why, exactly, they exist. We sense vaguely that they’re big and messy, like monsters lurking in the closet. We avoid thinking about them, figuring that if they’re important, someday someone will do something about them.Read the full article