Mobile is up, desktop is down and mobile search is surging

IN THE CURRENT WORLD OF PERFORMANCE MARKETING, MOBILE IS KING, ACROSS CHANNELS AND DEVICES. eMarketer predicts that by the end of 2015, mobile ads will account for over half of all digital ad spend, overtaking desktop spend share and making it the primary device for advertisers. With Q4 upon us, marketers must understand the current landscape to capitalize on mobile’s advertising moment.Read the full article