Quantum content and blurred lines

by Seth Godin
Twenty years ago, cookbooks were cookbooks. Almanacs were almanacs. There were no thrillers that were also coming-of-age diet books. Twenty years ago, jazz was jazz and polka was polka. Jazz polka wasn't really a thing. The reason is simple: The publisher of the work needed to get it to the store, the store needed to put it on a shelf and the consumer had to find it.Read the full article