The New York Times’ new VR project is for a movie studio

by Shareen Pathak
The New York Times and the Weinstein Company have launched “Carol,” the first virtual reality project from the publisher’s native advertising unit for a movie studio — and the first one of its kind that lets viewers control the action. The Times’ T Brand Studio launched the experience today. It’s the fourth VR advertiser film from the publisher since its November launch of NYT ...Read the full article