Turner’s new ad sales strategy sharpens its focus on clients, data

Turner Broadcasting wants to get a better grasp on the needs and objectives of its clients, and it’s undertaking a complete realignment of its ad-sales business to do just that. “We are seeing more clients take an active role in their marketing investments, and we need to be equipped to have meaningful conversations with them,” said Michael Strober, a former svp within Turner’ ...Read the full article