A CMO’s View: DHL’s Focus On Its Customer Drives The Brand’s Marketing Strategy

by Amy Gesenhues
DHL Leipzig-2 10976 Leading logistics company DHL has built its brand focusing on the customer experience. “It allows us to be a more agile company, even though we’re a large, global enterprise,” says Christine Nashick who serves as the company’s Chief Customer Officer. “All employees know that at the heart of our marketing efforts and customer strategies is the understan ...Read the full article