App interstitial ads: what Google’s crackdown means to you

by Guillaume Bouchard
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease. In April, Google expanded its algorithm to include mobile-friendliness as a ranking signal and starting 1 November, if sites have these type of large interstitials in place, they will no longer be considered as mo ...Read the full article