Are You And Your Customers Speaking The Same Language? Does It Matter?

by Rachel Lindteigen
Over the past few years, I’ve observed an interesting trend, and it’s troublesome to me. I wonder if companies even realize they’re doing it. The company is creating content and optimizing it, but for some reason, it’s not working. They’re not getting the traffic or conversions they hoped for, and many times, they’re not sure why.Read the full article