Data-lovers, Critical thinkers, and Librarians: How we built our digital analytics team

7 out of 10 marketing execs are expected to increase their reliance on data analytics for decision-making over the next three years. (Source:eMarketer) For marketing alone, digital analytics can pull valuable data on SEO, PPC, content, design, brand management, market research, development, & IT efforts to help drive strategy and effective campaigns.Read the full article