Future Watch: Expert Talks Social Media Ideas for 2016

by Clare Mcdermott
Social media expert Ian Cleary explains some fundamentals social media marketers still can’t seem to master, as well as next-horizon ideas to apply in 2016. CCO: What do marketers struggle with most in social media? Cleary: Building an effective sales process from social media. Marketers are great at building engagement and relationships, but not so good at driving all that e ...Read the full article