Grabbing Those Last-Minute Holiday Sales

by Amy Bishop
According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge on themselves and/or others for non-gift items. So one of the fun challenges toward the end of Q4 is that your demographics might start to blur a little bit. If you’re a retailer, the people who are typically in your target market aren’t the only people you want to ta ...Read the full article