No Conversions Set? No Problem. AdWords Debuts Automated Smart Goals

by Greg Finn
Without conversion data, optimizing AdWords campaigns simply isn’t possible. Many small advertisers don’t have the expertise to properly set-up campaigns and end up setting up campaigns with simple goals like acquiring more clicks. Google has announced new ‘smart goals’ for those using both AdWords and Analytics that will use website insights to guess which clicks may be optimal.Read the full article