Our Latest A/B Test: Content vs. Form as Ali vs. Frazier

We used to argue whether content was the heavyweight of the marketing, but given all the different contenders at a marketer’s disposal – engagement systems, marketing automation, dynamic personalization, and hundreds more – it’s definitely even more of a contested unification belt. And for today’s look at a recent A/B test, I’d say content is a lot more like Muhammad Ali in The ...Read the full article