Racked’s shoppable holiday market gives small retailers an e-commerce boost

Making holiday gift guides easy to shop is a no-brainer. Commerce continues to bleed into content as publications look for an alternative to waning ad dollars, and the gift-giving time of year lends itself to the click-to-buy model. For the shopping season, Vox Media’s Racked.com integrated an online shopping cart onto its site for its “L.A. in New York” holiday market.Read the full article