RLSA Vs. Customer Match In AdWords: Similar But Different

by Andy Taylor
Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use those lists for ad targeting through search, YouTube and Gmail Sponsored Promotions. When looking solely at the search functionality of this product, it may remind many of Google’s Remarketing Lists for Search Ads (RLSA) product, which allow ...Read the full article