The 3 Essential Acts Of A Showstopping B2B Brand Story

People love stories. Just think about it. From our childhood bedtime stories and adolescent novels, to our favorite Netflix series, video games, and even conversations around the dinner table, storytelling is ingrained in our social nature as human beings. Stories grab our attention, make up our memories, and connect us on a personal level.Read the full article

Extra Gum: The Story of Sarah & Juan

A girl. A guy. And a stick of gum. See their love story unwrap. #GiveExtragetextra Available on iTunes:

The Brain Science of Storytelling

Subscribe to our channel for more great videos on Persuading For Results. Check out our website Paul Zak explains how when someone hears a story the brain emits chemicals making them more likely to act. When persuading this shows the power of using stories to get someone to act.

Introducing Noodle Live - Welcome To The Future Of Events Noodle Live uses a combination of swipe cards and mobile apps to streamline information sharing at events. With the swipe of a card at various signposted readers you can collect valuable event resources such as speaker presentations, white papers and contact details, store them on your phone or tablet then share them with your contacts via social media and email. Using the same app, you can also search through and save speaker sessions, exhibitors, social media streams and fellow attendees - as well as being able to access vital event information It's kind of like the Oyster Card but with added business value.