The real competition for agencies: BuzzFeed and Vice

by Brian Morrissey
Agencies usually have discrete roles in the media world. They create ads or buy them, rarely both. But they always rely on media companies to distribute their messages. Maybe that’s not how it should work. Jason Stein, CEO of 130-person social content agency Laundry Service, believes agencies are squarely competing with publishers, which are at heart brand-content engines.Read the full article