Using the Science of Habit Formation in Customer-First Marketing (interview with Charles Duhigg)

by Daniel Burstein
As much as 45 percent of what customers do every day is habitual. That is just one interesting piece of research we shared in Tuesday’s MarketingSherpa blog post, which was part one of my interview with Charles Duhigg, Pulitzer Prize-winning reporter for The New York Times and author of The Power of Habit: Why We Do What We Do in Life and Business.Read the full article