We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

by Chad Pollitt
This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50 percent of their social traffic, year-over-year. How could this be? What’s happening out there in social land? The article opines that Mark Schaefer’s content shock ...Read the full article

Social Media Office Hours: Content shock and distribution best practices with Chad Pollitt

In this competitive world, how do we get our content to stand out and be noticed? Promotion, advertising, and distribution has to be part of the formula these days and there is no one better prepared to discuss this than Chad Pollitt. This discussion looks at how to find a niche, the effects of content density of sharing, new distribution options pending from Google, distribution tactics that work, and more. Steve Rayson of BuzzSumo also makes a guest appearance.