This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss GE’s decision to slash prime-time TV advertising so it can focus on better-performing branded content on live TV shows. Next, “homeless” media may be a huge opportunity for media companies and brands, but can you handle the risks tha ...Read the full article