How Crunchyroll gets 750,000 people to pay for anime

The challenge for media: how to get people to pay for digital media. Those wrestling with the dilemma would be wise to look to an unlikely source: anime. Nine-year-old video service Crunchyroll has used the passion of fans of the East Asian animated content to lure 750,000 subscribers, who pay $7 to $12 a month for a library of 15,000 episodes of Japanese shows like “Sailor Mo ...Read the full article

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