How healthy is your location data?

by Jon Schepke
This is the time of year when my industry colleagues make bold predictions about trends affecting local marketing in 2016. But I'm more concerned about a question you should be asking right now: how healthy is your location data? I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its importance is vastly underestimated.Read the full article