How to Close Leads That Come in Through Cold Email Pitches and Advertising

Leads from outbound marketing (email prospecting and paid ads) are flowing, CPAs are dropping, lead quality is improving, but deals aren’t closing. Time to freak out? No. Time to turn off advertising? Probably not. Time to go back into stealth mode and stop selling? NO! There’s no better feeling in business than that moment a qualified referral from a trusted friend tells y ...Read the full article