PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution

by Greg Sterling
Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store sales data to be used for audience targeting on the front end and equally for attribution. IRI describes itself as having “the largest repository of purchase, media, social, causal and loyalty data, all integra ...Read the full article