Procter & Gamble’s new strategy shows agencies still needed for programmatic

Looks like agencies are needed in the programmatic advertising future after all. Procter & Gamble’s recent move to Omnicom, with its $2 billion a year in marketing, shows that media holding companies are still needed intermediaries even as more online ad-buying becomes automated. Procter & Gamble was one of the more prominent advertisers to invest in programmatic ad t ...Read the full article