Purify Ad Blocker Believes Paying A Few Cents For News Stories Is Too Much

by Danny Sullivan
Ad blockers — and concerns publishers have about them — are far from dead. But they’re hardly the talk of the town now that they’ve dropped from the top apps for iPhone charts. Enter the Purify ad blocker with a new PR push: look at how much consumers pay in data for the ads they’re shown! From the release the company put out today: If an average user visits a dozen typical ...Read the full article