The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US

by Purna Virji
Christmas. Hannukah. Kwanzaa. Festivus. As e-commerce retailers are in the throes of prime holiday shopping bidding wars, there may be a case to add even more holidays to our plans. If you’re a marketer, you probably took note of the news that November 11, China’s Singles’ Day, broke worldwide sales records with $14.Read the full article