AT&T responds to 100k social media mentions a month

by Shareen Pathak
It might sound like answering tweets about limited data-plans and iPhone upgrades might be the worst job in the world, but at AT&T, it’s the most coveted. The telecom giant’s “social care team,” what it calls the 100-odd staffers who man the company’s Facebook, Twitter and, increasingly, Instagram accounts to listen for mentions of AT&T and respond, is one of the tough ...Read the full article