Customer journey from search to checkout - Star Wars: The Force Awakens tickets

by Christopher Ratcliff
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for the item and its subsequent landing page, all from a customer’s point of view. This week: at last an (admittedly tenuous) excuse to write about Star Wars... booking Force Awakens tickets! Last night I caved.Read the full article