How Mondelēz plans to increase its e-commerce sales tenfold by 2020

In September, Mondelēz’s chief growth officer Mark Clouse announced at a Barclays conference that the company’s biggest opportunity to scale was through e-commerce. Ambitions for e-commerce at Mondelēz are indeed big. By 2020, the company hopes to hit $1 billion in direct e-commerce sales. Right now, it’s at about $100 million in annual online sales, meaning it’s shooting for ...Read the full article