No Pain, No Gain: Addressing Customer Pain Points to Improve Lead Quality

by Brandon Seymour
Remember the game Guess Who? The objective was simple: You had to guess your opponent’s mystery character before they could guess yours. The catch was that you can only ask binary (yes/no) questions, which were limited to the characters’ physical attributes. If you’re like me, you would start by asking if the character was male or female. This would essentially cut your possibilities in half.Read the full article